Tuesday, January 11, 2011

Guinness Storehouse

The Guinness Storehouse is a museum devoted to the famous Irish beer: the Guinness. When we went to Dublin for our BA3 trip, we had the opportunity to visit this Dublin tourist attraction situated in the heart of St James's Gate Brewery. The Storehouse was originally built to house the Guinness fermentation process but it is now a museum since 2000. The Storehouse counts 8 floors.

The ground floor introduces you to the four basic ingredients you need to make the perfect Guinness beer: water, barley, hops and yeast. As you continue you also get information about the man without whom we wouldn't have known the beer, Arthur Guinness, the creator of the famous Irish drink.
On the first floor, you see how the beer is brewed and how different varieties come out of this brewery process. Visitors also explore the world of the Guinness transport.
On the second floor, you find the history of Guinness advertising. You see lots of examples of advertisements for the beer: posters, TV shows, bottles but also the different icons used to represent the famous brand.
The third floor is called the 'Choice Zone': you are here in an interactive zone where you can test your drinking habits and knowledge as well as recognise the fine line between enjoying yourself and drinking to excess.
As far as the fourth floor is concerned, it presents you the story of the building from its construction and opening in 1904 to its transformation in 2000 to become the Guinness Storehouse as it is now.
On the fifth floor you can learn to pour you own pint of Guinness. You also have two different bars in which you can sit and have a drink.
As for the sixth floor, it teaches you things about the man who was in charge of the Guinness advertising from the 1930s to 1960s, namely John Gilroy. This section of the exhibition is called "My Goodness My Gilroy" and it was opened in July 2004 to celebrate the 75th birthday of the Guinness advertising.

Last but not least, on the seventh floor you can find the Gravity Bar from which you have a panoramic view of the city. You also receive a free pint of Guinness and can enjoy the moment there.

The Guinness Storehouse was really a good attraction. It is one of the activities I preferred in Dublin. We had the opportunity to taste the Irish beer, and it was really interesting to see how a typical beer is brewed but also to learn things about its history.

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