Friday, May 18, 2018




Ugg boots

An icon of the Anglophone culture


Story behind the ugg boots


Most of you probably know the Ugg boots, created by the UGG Australia brand. But are you aware of the long history behind these popular boots? 
There is a theory that says that these unisex, sheepskin boots were already worn by Australian shepherds in the 1800s, but in a different way: they took the sheepskin and wound it around their feet and ankles. Later, in the 1960’s, the ugg boots were worn by surfers to keep their feet warm after they got out of the sea. They were introduced in California for the first time in 1978, by the Australian surfer Brian Smith. He was the one who founded the UGG Australia company.  In 1995, Smith sold the company to Deckers Outdoor Corporation, which already sold Teva sandals. They later expanded to New York City.  

Success and international spreading of UGG Australia


The UGG boots became a huge success and, therefore, Deckers Outdoor Corporation opened several new stores in Japan, China, London and Paris. A lot of American actresses wore these shoes on set or just because they were so comfortable. 


One other reason for the large success of UGG is their collaborations with designer brands. They launched a collection with Jimmy Choo, an iconic luxury brand. And later they collaborated with Swarovski. They constantly adapt and renew themselves to the needs of their customers. For example, they created a collection for men and change the colours and the design of the boots according to the seasons. 

UGG boots from the Swarovski collaboration


Jimmy Choo collection
Classic boots of the brand UGG Australia



Imitations and competition for the monopoly


A lot of websites, such as eBay, sell fake Ugg boots. Deckers' brand-protection unit has already blocked lots of them. 60 000 pairs of those imitation boots were confiscated by customs agents. UGG Australia is the best-known brand of sheepskin boots but there are others, such as EMU. These brands are legitimate companies and their names also sound very Australian. They weaken the profits and success of UGG Australia.

Left: UGG Australia boots
Right: imitations of the brand




       





















Animal welfare and ethical values


As they indicate it on their official website, UGG Australia only uses sheepskin from sheep that were raised to produce food. They prefer to collaborate with farmers whose aim is to sell their livestock’s meat, which represents 90% of these farmers’ business. The 10 remaining percents represent the sheepskin that can be sold to companies such as UGG. This is not the only criterion that is required by the brand when it comes to buying raw material. They only work with suppliers who stand for the same ethical values and sourcing. They want to protect the animals from any possible violence and abuse. Because of that they are not afraid to say that the company never used sheepskin from sheep that have suffered from mulesing. This is a procedure intended to remove folds of skin from the sheeps’ tails to reduce fly strike. 

In regards to the traceability, they find their sheepskin in tanneries after having checked its country of origin. In fact, they only accept products from countries which apply regulated standards concerning the treatment of animals: Australia, the USA, Ireland, the UK and Spain. UGG has recently banned using angora. They do not agree with the way the angora rabbits were treated. These animals are known for their long, soft fur. They hand-pluck the fur at the time the animals moult while they are still alive. This painful process takes place every four months for up to five years.




Ugg Boots are probably one of the most popular, well-known boots in not only Australia but also in America, the United Kingdom and the whole rest of Europe. The street scene without these fluffy boots seems unthinkable. This product, originally from Australia is therefore a perfect symbol of the Anglo-Saxon culture.

Astrid Cleeren, Claire Collignon and Daphné Dessilly

Sources:

  • http://www.bbc.com/news/world-australia-41464142
  • https://www.ugg.com/uk/world-of-ugg-story.html
  • http://fashion.telegraph.co.uk/news-features/TMG8283572/The-story-of-Ugg.html
  • http://www.dailymail.co.uk/news/article-2510641/Cruel-truths-angora-fur-trade-revealed-shocking-video.html
  • http://www.ourendangeredworld.com/truth-behind-angora-faux-fur-production/ 
  • https://www.google.be/imghp?hl=fr&tab=wi
  • https://en.oxforddictionaries.com/definition/mulesing




Thursday, May 17, 2018

Tim Hortons






Introduction

When you mention Tim Hortons, people only think about a simple fast-food chain but, to Canadians, it has become a part of their culture and their way of life. Whether it is in Canadian politics, the Canadian army or the dictionary, the brand is everywhere.








  History

The brand was founded in 1964 in Ontario by Tim Horton, a famous hockey player in the National Canadian League. He created a partnership with Jim Charade, who remained unknown till now. In reality, he is the one who   got the idea to create a doughnut and coffee chain in the first place.

Tim Horton













How did Tim Hortons become a way of life?

It came into Canadians' lives in many ways. 


First of all, Tim Hortons is now the most famous fast-food chain in Canada with almost 4000 locations in which you can find all sorts of hamburgers, sandwiches, wraps, doughnuts,... No tourist can ever visit Canada without stopping by a Tim Hortons restaurant and without being tempted by their food.




However, Tim Hortons are not to be found on Canadian soil only: you can find some in the United Kingdom, in Spain, in Ireland, in the USA of course, and in some Eastern European countries.

Moreover, the brand is mostly famous for "double-double" coffee, which is a coffee with two creams and two sugars. It became so popular that the word entered the Canadian Oxford Dictionary in 2004.
Timbits Minor Program
Another reason why Tim Hortons became so popular is because it is connected to hockey, which is Canada's national sport. This connection is maintained through adverts or through the Timbits Minor Sports Program, whose aim is to encourage young children to play sports. Once the children begin learning to play sports with this program, the brand enters their lives. ‘Timbits’ also refers to the famous doughnut holes that the brand offers.





Jim Prentice, member of the
conservative party




Then, Hortons is also a part of the political game that is being played between the conservatives and the liberals. The members of the conservative party identify themselves as the Tim Hortons party and, according to them, the liberals are the Starbucks party because the customers are from the upper class. The conservative party indeed sees Tim Hortons' customers as belonging to the middle class and tries to attract them through different campaigns. Tim Hortons represents the diversity of the country.


Outlet in Kandahar Airfield





When Canadian soldiers were deployed in Afghanistan during the war, the Canadian Chief of Defence Staff, General Rick Hillier, insisted that the soldiers should have access to a Tim Hortons to boost their morale. As a result of this request, a Tim Hortons outlet opened in Kandahar Airfield.






Finally, Tim Hortons is also very famous on the Internet, whether it is in the meme culture with a lot of memes going around or with the amount of Youtubers taking on challenges or making reviews about the brand. All this reinforces the visibility of the fast-food chain and embeds it even more in Canadian pop culture.









Conclusion

In conclusion, Tim Hortons is more than a simple fast-food chain. It has become a way of life throughout the entire country thanks to its visibility in the media, politics, the Internet and its connection with sports. It has been popular since its creation and it will no doubt remain so for a long time to come.



Victoria D'Agosta, Juliette Heenan, and Samantha Rega



SOURCES



 

Tim Hortons:
- https://www.timhortons.com/ca/en/corporate/our-story.php
(last accessed on 25 March 2018)



The Global and Mail:
http://v1.theglobeandmail.com/servlet/story/LAC.20090813.OBCHARADE13ART2152/BDAStory/BDA/deaths
(last accessed on 22 March 2018)

- https://www.theglobeandmail.com/news/national/tim-hortons-how-a-brand-became-part-of-our-national-identity/article20217349/
(last accessed on &ç March 2018)




CBC Canada:

Kate Phan Vu's Blog:
(last accessed on 25 March 2018)

Quora:








The Partridge Family

The opening-song of the episode
The Crowsills
The Partridge Family is a TV series that was broadcast from September 25, 1970 until March 23, 1974 on the ABC network channel that is well known for its series like Greys Anatomy, and its reality shows like amreican’s got talent.

The creator is Bernard Slade, a Canadian dramatic author. He is famous because he has partricipate to the production of bewitched. The series tells the story of a well-known American music group from the 1970s, the Crowsills, a beautiful family made up of the mother and her 5 children. 

They all live in South California, are crazy about music and would like to make a living of their passion. In the first episode, they compose a song in their garage that becomes a hit. 10-year-old Danny finds them a manager, renovates a colourful 1957 Chevrolet school bus with which they went to Las Vegas. That is how their musical career begins; we follow them during their trip. It is the same kind of series as The Little House on the Prairie or The Police Women.
The bus of the family
                                                      

The whole family
At first, it was the original family that was meant to play in the show, but the producer thought that the children were not good enough actors and that they were too old to play the characters as written in the script. But it may be the children that declined the proposition because the producer would replace the real-life mother of the family in the cast.
As a result, Shirley Jones was cast to play the mother of the family, Shirley Renfrew Partridge. She is now 83 years old. Chris Partridge was played by Jeremy Gelbwaks, who left the series after the first season. Brian Forster played Christopher Partridge, nicknamed “Chris”, who replaced Jeremy for the rest of the series. He is now 56. Suzanne Crough impersonated Tracy Partridge when she was 10, the little girl of the family. Crough died at age 59. Susan Dey played Laurie Partridge, when she was 17. She is the eldest girl. Danny Bonaduce played Danny Partridge, one of the kids, from the age of 11 to the age of 14. David Cassidy played Keith Douglas Partridge, Shirley’s eldest son. He unfortunately left us on November 21, 2017. Dave Madden played Reuben Kincaid, a friend and manager of the family.The family also had a pet dog called Simone.

The series also welcomed many guest starts such as Morey Amsterdam ( a well known American actor and also a scriptwriter) or John Astin ( participate to the production of “ Addams family”) …

One of the albums
The channel decided to sell albums with the music records of the family but most of the cast members did not appear on the recordings; it is another group that sings and plays. However, Shirley Jones and David Cassidy as the lead singers did appear. In the episodes, the other members lip-synced. Later, Dany built a solo career thanks to those songs.
The Partridge family was so successful that they recorded ten studio albums. They were a “bubble-gum pop” group ( a type of music that targets the teeners) . One of their songs was a hit in the billboard hot 100, “I think I love you”. They won a NRAM (National Association of Recording Merchandisers) for the best-selling single in 1970 with the same song. They sold millions of records as a music group.

The complete series in DVD
After the end of the serie, several new versions of “The Partridge family” were launched, but the most successful one is that of Nickelodeon in the 1990s. The digitial subchannel Antenna TV also signed an agreement with Sony Pictures Television to distribute the series. In 2013, Sony Picture Home Entertainment released the whole series on DVD.

To conclude, the partridge family can be considered as an icon of anglophone culture because they were very famous, and they make some people grow. They are sometimes compared to The Beatles for us. We encouraged you to discover their songs and the series, it’s worth it!



Ludwig Brennenstuhl, Anaëlle Mabille and Margot Lempereur.

Sources:
Pictures:
  • https://www.google.be/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiR6LjGxI3bAhWNL1AKHbXnCnoQjRx6BAgBEAU&url=https%3A%2F%2Fwww.pinterest.com%2Fpin%2F191473421627010913%2F&psig=AOvVaw1aaBCwjqWNHZkR3ynZ7LQh&ust=1526673596405872
  • https://www.google.be/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwj6kZrmxI3bAhWNL1AKHbXnCnoQjRx6BAgBEAU&url=https%3A%2F%2Far.pinterest.com%2Fpin%2F477170523009075729%2F&psig=AOvVaw3vqmPxHsMTBo8H3phC-JaK&ust=1526673670282062
  • https://www.google.be/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwi-rJGFxY3bAhUDPVAKHek0DM8QjRx6BAgBEAU&url=https%3A%2F%2Funrememberedhistory.com%2F2017%2F11%2F22%2Fthere-is-an-artist-behind-the-iconic-partridge-family-bus%2F&psig=AOvVaw3vqmPxHsMTBo8H3phC-JaK&ust=1526673670282062
  • https://www.google.be/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjx_OOmxY3bAhWRmLQKHVrWAQwQjRx6BAgBEAU&url=https%3A%2F%2Fwww.amazon.com%2FUp-Date-Partridge-Family%2Fdp%2FB00004VW4R&psig=AOvVaw0c5D3Ny4GfDvVHoYsc-WAm&ust=1526673817404836
  • https://www.google.be/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjP3qO_xY3bAhXJmLQKHVfeClsQjRx6BAgBEAU&url=http%3A%2F%2Ftvshowsondvd.com%2Fnews%2FPartridge-Family-The-Complete-Series%2F21287&psig=AOvVaw1M8os6Wt8rzep7MHRZz6Zl&ust=152667385794846Website:
Website:
  • https://fr.wikipedia.org/wiki/The_Partridge_Family
  • https://fr.wikipedia.org/wiki/Bernard_Slade
  • https://fr.wikipedia.org/wiki/Shirley_Jones
  • https://fr.wikipedia.org/wiki/David_Cassidy
  • https://fr.wikipedia.org/wiki/Danny_Bonaduce
  • https://fr.wikipedia.org/wiki/Susan_Dey
  • https://fr.wikipedia.org/wiki/Suzanne_Crough
  • https://www.allmusic.com/artist/the-partridge-family-mn0000484145/biography
  • http://www.museum.tv/eotv/partridgefam.htm
  • https://www.billboard.com/music/the-partridge-family

Horlicks

Presentation of the product :

Horlicks is a malted milk drink developed by James (1844-1921) and William Horlick (1846-1936). These two people are two brothers and British-born men. James was a chemist, he worked for London pharmacist Gustav Mellin, in a company that produced dried baby food. William Horlick was a well-known philanthropist in the Racine area. He was also a major sponsor of the Racine Legion, which played in the National Football League from 1922 until 1924.
The two brothers lived apart from each other, James was living in London while William was living in Racine, a city in Wisconsin. Malted milk balls were developed in Racine. The younger brother, had emigrated to America in 1869 and James decided to join him in Chicago in 1873 and they started their own company named J&W Horlicks. They wanted to make a malted milk drink , powdered made from malted barley (orge maltée).
Fabrication of the product :
From 1906 to 1908, Slough was the first place that they chose to built their first factory. Slough is a town in Berkshire and it’s not far away from London. Nowadays, it’s the biggest market town in south Buckinghamshire and an important commercial center which includes large industrial as well as residential areas. The construction of the factory cost 28 000 £. By the way, the building is still standing and it’s an historical place.

In 1982, they created instant Horlicks which is instant malted drink in a sachet format.
From 1985 to 1986, they launched they chocolate malt flavours.

There were 3 different flavours : classic flavour, light flavour and chocolate flavour. In 2003, the brand introduced new flavours such as vanilla, toffee, chocolate, honey, and elaichi (cardamom).
Some other Horlicks productes were launched. In 1993, Horlicks biscuits and an energy bar in 2009, named Horlicks NutriBar. Also in late 2009, it was the Foodles, a brand of instant noodles. After that, in 2011, a premium variant of the malt drink, and Horlicks Oats, the breakfast cereal product.

Users :

At first, it was a drink given to all children, infants and invalids. Then, the producers used to give it to people who went on expeditions and to people who were in emergency situations.
Thanks to this product, they were able to live and even survive in the cold-weather in the mountains. It gave to them all the nutriments they needed.
During the two World Wars (1914-1918, 1940-1945), soldiers were starting to drink it too, at home as well as on the front lines.
In 1948, during the London Olympics, the popular drink “Horlicks” was given to all the competitors as a bedtime drink.
This company used to help children at the first place. Nowadays, everyone is drinking it just because of the taste.

Horlicks around the world :

Horlicks is also used in different country such as Australia, New Zealand, Hong Kong, and India. It is used in many different way with many different recipes, for instance : in India they use buffalo milk instead of cows milk to adapt to their beliefs.

Advantages:

There are a lot of advantages of drinking horlicks milk, such as : it is a lightweight drink, it is also non-perishables, it has high-calorie qualities, it is basically a very good food supplement because it has all the nutriments that a human needs, it is also energising, refreshes, relaxes and a sleeping aid

Conclusion :

To conclude, we found a video which sum up very well all the important information we had talked about in this presentation. We had thought that it could be a good conclusion.


Wednesday, May 16, 2018


Rosie The Riveter




The mechanical fastener, the rivet
The so-called Rosie The Riveter is an American cultural icon of the Second World War.
Her name comes from the verb 'to rivet' and it means 'to fix with rivets’, which are mechanical fasteners, and it was a job in the arms industry. Nowadays she is still as famous as in the 1940s.





Rosie first appeared in a song written by 'The Four Vagabonds' during the war to motivate women to go and work in the industry. 
 



A bit later, in 1943, John Howard-Miller painted the well-known poster 'We can do it!', which also aimed to increase women’s motivation. Rosie therefore symbolizes all the brave women who worked in arms factories. John Howard Miller was inspired by a picture of a woman working in a factory; a young lady with a red headband. He painted the portrait of a strong woman showing her muscles like a man would.

The woman who inspired the poster
Naomi Parker Fraley
The famous poster
The real woman, that of the picture, was Naomi Parker Fraley, a native American born in August 1921 and who died very recently, in January 2018. She worked in the Naval Air Station of Alameda, in California.
The Smithsomian magazine
However, for many years it was believed that another woman, Geraldine Hoff Doyle, was the model for Rosie. When Doyle saw the ‘We can do it!’ poster and the original photograph Miller had used in the ‘Smithsonian Magazine’ in 1944, she thought she could recognize herself on it. She later told a historian about her suspicions and the news spread across the media.
Many years later however, in 2011, the real Rosie, Naomi Parker Fraley, discovered that she was the one on the picture, but nobody believed her.
 Nevertheless, Professor Kimble, associate professor of communication and the arts at Seton Hall university in New Jersey,
investigated and arrived at the conclusion that Naomi Parker was the real Rosie. They met in 2015 and, in 2016, Kimble finally shared her story through the media. So the real person behind Rosie the Riveter was only discovered 73 years after the poster was painted! Some pieces of evidence were obvious: for example, it was proved that Doyle was still at school when the real original picture was taken.

  
  The poster also testifies to the fact that the 1940s were an important time for women. In
fact, during the two World Wars they had to replace men at work in industries and garages,
while men were away fighting for the country. During the First World War, women replaced men in industries, but once it ended men took up their jobs again, and women were left jobless. They obviously did not feel very happy with that because they wanted to keep on working and to feel useful. When the Second World War began, they did not want to repeat the experience but were obliged to work. After this second war, women did a lot of propaganda and demonstrations to keep their work and to have a role in society. They did not want to stay at home waiting for their husbands to come back. Rosie The Riveter has been used as the symbol of female emancipation. This was a big step for feminism and women's power, and their employment rate
even increased by about 55 percent.


  Nowadays Rosie remains in the collective mind. She is a really important icon in America
and a lot of famous people such as Beyoncé and Pink have re-used her picture to show their
support to the feminist cause. But it is also sometimes used to advertise their products. Anyway, this shows that Rosie continues to be famous.
Pink
Marge Simpsons
    
Beyoncé




























Ambre Ansel, Léna Collin, Emilie Zimmermann









SOURCES
• https://en.wikipedia.org/wiki/Geraldine_Doyle
• https://en.wikipedia.org/wiki/Rosie_the_Riveter
• https://www.youtube.com/watch?v=-aPT1q7ROX0
• https://en.wikipedia.org/wiki/Naomi_Parker_Fraley
• https://www.thetimes.co.uk/article/waitress-naomi-parker-fraley-who-inspired-rosie-theriveter-
dies-aged-96-6nkg5xb8n
• https://en.wikipedia.org/wiki/Rivet
• https://www.youtube.com/watch?v=D2E613J9m0I
• https://www.history.com/news/rosie-the-riveter-inspiration
• http://alamedanavalairmuseum.org
• https://www.shu.edu/communication-arts/news/people-and-npr-feature-rosie-research.cfm
• https://www.ouest-france.fr/leditiondusoir/data/17839/reader/reader.html#!preferred/1/

package/17839/pub/25572/page/8