The brand wants to satisfy as many people as they can. Therefore they developed a “Period Plimsoll”. During the menstrual cycle a woman’s foot takes different shapes. A research team has studied what effect the oestrogen had on the tissues to create a comfortable shoe.
The Plimsolls shoes are well established in the Anglophone and universal culture. Almost everyone has once worn Plimsolls. They are so popular that they have even been the source of inspiration for a song.
The first Plimsoll shoes were made of white canvas that could be painted with chalks and allowed people to design their own shoes. Nowadays, we can use markers to customize them to draw whatever they want on the plimsoll or we can even customize your own shoes online. As they are not very expensive, they can be put in the washing machine, allowing people to create new designs endlessly!
Valentine Etienne and Mélinda Mottint